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Test your market

Test your market

before it exists.

before it exists.

before it exists.

Simulate people, decisions, and outcomes before reality catches up. Echo creates a living digital twin of your market — so you can test strategy, pricing, products, and narratives before a single dollar is spent.

Simulate people, decisions, and outcomes before reality catches up. Echo creates a living digital twin of your market — so you can test strategy, pricing, products, and narratives before a single dollar is spent.

Get in touch

Get in touch

See it in Action

See it in Action

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Predictive accuracy vs. real-world

Predictive accuracy vs. real-world

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0x

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Faster than traditional research

Faster than traditional research

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Cost reduction vs. fieldwork

Cost reduction vs. fieldwork

Reruns — same study, new what-if

Reruns — same study, new what-if

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  • Qarin Grid Image
    Qarin Grid Image

TRUSTED BY LEADING BRANDS WORLDWIDE

Can we raise the price of this snack multipack by 12% without losing value shoppers? 

For this all-in-one serum launch, should we put more budget into Meta, YouTube creators, or email? 

Are we losing more buyers at the menu board, checkout, or second purchase? 

For a new functional beverage, which formula is more likely to drive both trial and repeat — energy-focused or wellness-led? 

For a new high-protein snack, which audience is more likely to convert first — urban millennials or fitness-focused Gen Z?

If a rival launches a cheaper private-label version, which of our buyers are most likely to switch? 

Can we raise the price of this snack multipack by 12% without losing value shoppers? 

For this all-in-one serum launch, should we put more budget into Meta, YouTube creators, or email? 

Are we losing more buyers at the menu board, checkout, or second purchase? 

For a new functional beverage, which formula is more likely to drive both trial and repeat — energy-focused or wellness-led? 

For a new high-protein snack, which audience is more likely to convert first — urban millennials or fitness-focused Gen Z?

If a rival launches a cheaper private-label version, which of our buyers are most likely to switch? 

Can we raise the price of this snack multipack by 12% without losing value shoppers? 

For this all-in-one serum launch, should we put more budget into Meta, YouTube creators, or email? 

Are we losing more buyers at the menu board, checkout, or second purchase? 

For a new functional beverage, which formula is more likely to drive both trial and repeat — energy-focused or wellness-led? 

For a new high-protein snack, which audience is more likely to convert first — urban millennials or fitness-focused Gen Z?

If a rival launches a cheaper private-label version, which of our buyers are most likely to switch? 

Real impact from
synthetic intelligence.

See how leading companies use Echo to transform their market intelligence.

18%

Faster time-to-insights

Global Beverage Company · Consumption Behavior Simulation

Increase in campaign engagement. Used Echo to understand consumption contexts, uncover occasion drivers, and optimize message and channel resonance across key markets — without a single live survey.

Use Cases & Applications
Use Cases & Applications

One engine. Multiple research settings.
Unlimited reruns.

Echo helps surface white-space opportunities, accelerate innovation, and create lasting differentiation at every customer touchpoint.

Market research

Run virtual surveys, focus groups, and 1-on-1 interviews with thousands of synthetic personas — in days, not months.

Trend prediction

Model future market shifts, sentiment changes, and purchase behaviors before they occur — with zero real-world risk.

New product development

Test concepts, messaging, and pricing against AI personas calibrated to your exact customer segments before launch.

Pre-launch campaign testing

Pressure-test 100+ campaign variations across demographics to identify top performers before you spend on media.

Done!

Done!

Customer journey simulation

Model how different personas navigate touchpoints and uncover hidden drop-off points in your funnel — under different conditions.

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Competitive response modeling

Simulate how consumers react to competitor moves. Anticipate market shifts and dominate your launch window.

From Data to Personas

Turn customer and market data into rich, representative personas

Data Foundations

CRM / CDP

Loyalty & Transactions

External Data (Census, Open Data)

External Data (Census, Open Data)

Real-world signals about customers and markets

Segments

Behavioral groups

Demographic clusters

Value-based segments

doma

Structured view of the population & segment sizes

Distributions

Age

Income

Behaviors

Preferences

Realistic attribute distributions within each segment

Personas

Demographics

Behaviors & motivations

Needs & context

doma

Humanized, research-based representations of each segment

"Humans are unreliable narrators of their own behavior. Memory is imperfect, incentives distort responses, and social pressure reshapes answers. Echo removes the human bottleneck from insight generation."
The Problem
The Problem

You're deciding for tomorrow
using yesterday's data.

Traditional research is slow, shallow, and fundamentally limited in how it captures real behavior.

Too slow & expensive

Surveys take 6–12 weeks and $50K–$500K per study. By the time insights land, the window has closed.

Surface-level insights only

Static formats capture stated preferences — not the deeper behavioral intent behind choices.

Respondent fatigue & bias

Burnout leads to drop-offs, social desirability bias, and disengagement — reducing signal quality.

You can't survey a future that hasn't happened

New products, categories, and competitive scenarios demand imagination — not memory.

Integrate

First-party, third-party, and historical signals shape the market twin.

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The Science Behind Echo

A market twin, not a panel.

Echo combines the rigor of traditional research with the speed and scale of AI — going beyond both survey-based methods and generic LLM responses.

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Peter

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John

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Synthetic consumers

Synthetic consumers

Each synthetic consumer is built from a structured profile — demographics, behaviors, values, and technographics — so it responds consistently and credibly.

Each synthetic consumer is built from a structured profile — demographics, behaviors, values, and technographics — so it responds consistently and credibly.

John

Peter

David

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John

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Agentic decision loop

Agentic decision loop

In every scenario, each synthetic consumer runs an agentic loop to form a viewpoint and make a decision — the same way a real consumer would.

In every scenario, each synthetic consumer runs an agentic loop to form a viewpoint and make a decision — the same way a real consumer would.

Think

Reflect

Act

John

Peter

David

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John

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Automate the silence and protect the zone.

Automate the silence and protect the zone.

When a focus window opens, Stasis automatically silences notifications across your entire stack. This protective shield keeps your team in the zone without interruption, while providing a live, high-level map of team availability and active flow cycles at a glance.

When a focus window opens, Stasis automatically silences notifications across your entire stack. This protective shield keeps your team in the zone without interruption, while providing a live, high-level map of team availability and active flow cycles at a glance.

Try Echo

Try Echo

John

Peter

David

Kevin

The Problem
The Problem

You're deciding for tomorrow
using yesterday's data.

Traditional research is slow, shallow, and fundamentally limited in how it captures real behavior.

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Your audiences — not generic panels

Echo builds personas from your actual CDP, CRM, or loyalty data. Simulations reflect how your customers actually think.

Others use census averages or generic panels. Echo uses your data.

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Simulate segments you don't have yet

Echo can also construct personas outside your current customer base — the competitor's buyer, the Gen Z shopper you haven't reached.

Others only simulate who you already know. Echo simulates who you want.

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Real-world what-ifs, not just surveys

Echo simulates decisions in context — a price change, a competitive launch, a supply disruption. Personas respond to scenarios.

Others run structured surveys. Echo runs scenario models.

Scenario Canvas
Scenario Canvas

Every decision. Before it's real.

The questions that matter most are the ones hardest to ask in the real world. Echo makes them testable.

WHITE SPACE
New category

How will customers react to something they've never seen before?

MARKET ENTRY
New geography

What changes when the same offer enters a new market?

THREAT MODEL
New competitor

What happens when a disruptive rival rewrites your category?

RARE COHORTS
Hard-to-reach audience

How does your message land with populations no one can recruit?

POLICY IMPACT
New regulation

How do behaviors shift when rules and incentives change overnight?

WHITE SPACE
New Category

How will customers react to something they've never seen before?

Platform Capabilities
Platform Capabilities

Everything you need to
simulate with confidence.

Synthetic consumer modeling

Generate virtual consumers and micro-segments grounded in behavioral science and your own first-party data.

Scenario testing

Create virtual environments where agents shop, react, and decide under realistic constraints.

Interactive research modes

Run simulations as focus groups, 1-on-1 interviews, or journey walkthroughs.

Real-time insight generation

Turn simulation output into decision-ready signals: what wins, what fails, and the explainable "why."

Feedback loops

Rerun experiments with targeted adjustments to narrow uncertainty quickly.

Synthetic reviews & focus groups

Generate review-style feedback, spin up multiple panels — without fatigue or recruiting limits.

Platform Capabilities
Platform Capabilities

Everything you need to
simulate with confidence.

How does Echo stay grounded in reality when it works with synthetic consumers?
Is Echo replacing research, or helping teams do research differently?
How does market simulation actually work inside Echo?
Where does the data come from to build an Echo market?
Can Echo simulate customers we do not already have data on?
How is Echo different from surveys, panels, or A/B tests?
How is Echo different from surveys, panels, or A/B tests?

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